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Search Engine Marketing or SEM encompasses the steps taken to increase relevant traffic to your website, through higher rankings on search engines. Traditional SEM is made up of two processes: “organic” search engine optimization (SEO) and pay-per-click advertising (PPC) (or cost-per-click (CPC)).

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AdWords

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network

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Bing Ads

Bing Ads allows you to build and expand your keyword lists using the familiar Microsoft Office Excel interface

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Yahoo Advertising

With our Yahoo Ads connector, you can fetch data from Yahoo Ads into Alteryx.The connector enables you to track Campaigns, conversations, revenue, clicks and more.

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YouTube Marketing

Video ads drive results. Bring more people to your website, create awareness and increase sales