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Reputation management refers to the influencing and controlling of an individual's or group's reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results in a core part of an individual's or group's reputation.

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Think Before You Post

Now that you have social media accounts, professional accounts and websites claimed for your name, you have posting power. You can make blog posts, social media posts, professional posts and more. You can comment on quality content from people in your network and make your voice heard. You can put the right information out there and set the record straight.

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Listen and Learn When to Apologize

Listen to negative comments and information about you if it’s appearing online. Have you done something bad or wronged someone? If so, could you improve the situation with an apology? Keep an eye on what’s being said and see if there’s a common thread that links it all together.

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Check and Update Your Profiles

Existing social media accounts and professional profiles should be updated to match your status and branding. Check every post ever made on active accounts and delete anything that doesn’t show you in the right light. For your personal social media account – think your primary Facebook account that your friends and family can see – consider setting the privacy settings as high as they can go so nothing posted there is public.

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Manage Your Reviews

If you don’t own a business, you can skip this step, but entrepreneurs take note: How you manage your reviews is everything. Did you know that half of the consumers won’t consider your company if your rating is below four stars? Or that responding to reviews is one of the most important aspects for consumers looking for a trustworthy company?