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When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so.

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Email has larger reach

One reason email marketing has value for business owners is that it's an easy way to start reaching consumers on mobile without investing a lot in new technology or software.

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Email delivers your message.

If marketers have to choose between adding a subscriber to their email list, or gaining a new Facebook fan, they should go for the email subscriber every time.

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Email drives conversions

When it comes to conversions, there isn’t a more powerful channel than email. In fact, the average click-through rate of an email campaign is around 3% (of total recipients).

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Email has a higher ROI.

Given email’s unmatched ability to drive conversions, it makes sense that email is also the most effective marketing channel to drive ROI for your company.

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Email is an open platform

If you invest the time and money into building and cultivating a great email list, your subscriber list will be an asset you own. Thus you’ll be able to leverage your list without the threat of someone limiting its effectiveness.